Ad recipes

18 ready ways to make a short video ad. Each one is a hook, the shots in order, the camera moves, the captions, the music and the length. Your agent fills it with your product's own words and stars in it with its drawn look.

Just say it. Tell your agent Make me an ad for my shop and give it the link. It picks the recipe that fits and tells you which, like An unboxing works for this.

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• Unboxing

  For a product that arrives in a box: the reveal is the hook

  • 20 seconds
  • 6 shots
  • One word at a time captions
  • Upbeat music

  Hook: Open on the closed box and promise what is inside.

  1. The closed box on a clean table · top-down, still
  2. Hands lift the lid · close-up
  3. The product rises into the light · slow push-in
  4. The one detail that matters most · macro
  5. The product in use · handheld, eye level
  6. The name and one gentle next step · still end card

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  Or tell your agent use the unboxing recipe.

• Problem, then the fix

  For anything that takes a common hassle away

  • 20 seconds
  • 5 shots
  • Bold yellow captions
  • Upbeat music

  Hook: Name the everyday hassle in one short question.

  1. The hassle, the way people live it · handheld, a little shaky
  2. The moment it gets in the way · close-up
  3. The product arrives as the fix · steady, whip-pan in
  4. The fix working · steady medium shot
  5. Calm again, with the name · slow pull-back

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  Or tell your agent use the problem, then the fix recipe.

• Before and after

  For work you can see: cleaning, makeovers, repairs, gardens, pools

  • 15 seconds
  • 5 shots
  • Big and centred captions
  • Cinematic music

  Hook: Show the before and say what is about to change.

  1. The before, plainly · locked-off wide
  2. The work starting · time-lapse feel
  3. The after, in the same frame · locked-off wide, the same angle
  4. The finish up close · slow slide
  5. Who did it and how to ask · still end card

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  Or tell your agent use the before and after recipe.

• Three reasons

  For a product with several clear strengths

  • 20 seconds
  • 5 shots
  • Headline at the top captions
  • Upbeat music

  Hook: Promise exactly three reasons, then keep the promise.

  1. The product, with the promise of three reasons · medium, centred
  2. Reason one · close-up
  3. Reason two · close-up, from the other side
  4. Reason three · close-up, slow push-in
  5. The name and where to look · still end card

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  Or tell your agent use the three reasons recipe.

• How it works in three steps

  For a process or app people need to understand before they try it

  • 25 seconds
  • 5 shots
  • Clean white captions
  • Calm music

  Hook: Say it is simpler than they think.

  1. The starting point · steady wide
  2. Step one · steady medium, numbered
  3. Step two · steady medium, numbered
  4. Step three · steady medium, numbered
  5. The result · slow pull-back

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  Or tell your agent use the how it works in three steps recipe.

• Why we made it

  For a maker, a family business or a founder with a reason

  • 30 seconds
  • 5 shots
  • Small subtitles captions
  • Warm music

  Hook: Start with the moment the idea began.

  1. Where it started · soft wide, natural light
  2. The problem they kept seeing · slow pan
  3. Making the first one · close on hands
  4. What it is today · slow push-in
  5. An open invitation · still end card

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  Or tell your agent use the why we made it recipe.

• A day with it

  For something people use every day

  • 25 seconds
  • 5 shots
  • Clean white captions
  • Warm music

  Hook: Open on the start of an ordinary day.

  1. Morning · follow-cam
  2. It helps with the first small thing · close-up
  3. Midday, still there · follow-cam
  4. Evening, the day went easier · warm wide
  5. The name · still end card

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  Or tell your agent use the a day with it recipe.

• Myth versus truth

  For a field people misunderstand: insurance, solar, health, money, law

  • 20 seconds
  • 5 shots
  • White on a dark box captions
  • Cinematic music

  Hook: State the common belief, then question it.

  1. The myth, as people say it · split frame, left side
  2. Why people believe it · split frame, right side
  3. The truth, from the facts · one clean centred shot
  4. What that means for them · slow push-in
  5. Where to learn more · still end card

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  Or tell your agent use the myth versus truth recipe.

• One quick tip

  For an expert, coach or teacher sharing one useful thing

  • 15 seconds
  • 4 shots
  • One word at a time captions
  • Upbeat music

  Hook: Promise one tip they can use today.

  1. The host, straight to camera · close, eye level
  2. The tip, shown · over-the-shoulder
  3. The tip, working · close-up
  4. Who shared it · still end card

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  Or tell your agent use the one quick tip recipe.

• POV: you just found it

  For a fun product for a feed: fashion, gadgets, snacks, gifts

  • 15 seconds
  • 5 shots
  • Neon captions
  • Upbeat music

  Hook: Point of view: the second they find it.

  1. First-person: scrolling, then a stop · first-person
  2. The product, up close · quick push-in
  3. Trying it · first-person, fast cut
  4. The reaction · close-up
  5. The name · still end card

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  Or tell your agent use the pov: you just found it recipe.

• Come see it

  For an opening, an event, a launch or a new season

  • 15 seconds
  • 4 shots
  • Headline at the top captions
  • Upbeat music

  Hook: Say something new is happening and they are invited.

  1. The place, wide · establishing drone-style wide
  2. What is new · quick detail cuts
  3. People enjoying it · handheld medium
  4. The invitation and the name · still end card

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  Or tell your agent use the come see it recipe.

• Did you know?

  For a surprising, true fact from the product page

  • 20 seconds
  • 4 shots
  • Big and centred captions
  • Calm music

  Hook: Ask a short did-you-know question from the facts.

  1. The question, big and centred · centred graphic
  2. The surprising answer · slow push-in
  3. How the product connects to it · medium
  4. The name · still end card

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  Or tell your agent use the did you know? recipe.

• Product showcase

  For something beautiful to look at: design, jewellery, furniture, cars

  • 15 seconds
  • 4 shots
  • Clean white captions
  • Cinematic music

  Hook: Let the first look do the talking, then name it.

  1. The product in soft light · slow orbit
  2. A fine detail · macro slide
  3. The product in its place · wide, still
  4. The name · still end card

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  Or tell your agent use the product showcase recipe.

• The old way and the new way

  For something that replaces a slower or older habit

  • 20 seconds
  • 5 shots
  • White on a dark box captions
  • Upbeat music

  Hook: Show the old way and how long it drags.

  1. The old way, grey and slow · slow, desaturated
  2. Where the old way breaks · close-up
  3. The new way, bright · quick push-in
  4. The new way, done · steady medium
  5. The name · still end card

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  Or tell your agent use the the old way and the new way recipe.

• Behind the scenes

  For a place where things are made or prepared: bakeries, kitchens, workshops, studios

  • 25 seconds
  • 5 shots
  • Small subtitles captions
  • Warm music

  Hook: Invite them behind the counter.

  1. The door to the back room · walk-in, handheld
  2. Hands at work · close on hands
  3. The care in one small step · macro
  4. The finished thing, out front · medium
  5. Come by, with the name · still end card

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  Or tell your agent use the behind the scenes recipe.

• Meet your AI helper

  For a business whose AI agent answers, books or helps visitors

  • 20 seconds
  • 4 shots
  • Bold yellow captions
  • Warm music

  Hook: The host says hello and says plainly that it is an AI.

  1. The host, in its drawn look, says hello · medium, eye level
  2. What the host can help with · host beside the product
  3. The host helping with one thing · over-the-shoulder
  4. How to talk to it · still end card

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  Or tell your agent use the meet your ai helper recipe.

• Answer the top question

  For the one thing every customer asks first

  • 20 seconds
  • 4 shots
  • Clean white captions
  • Calm music

  Hook: Say the question out loud the way customers ask it.

  1. The question, as customers ask it · centred caption over the product
  2. The short answer · medium, direct
  3. One detail that proves it · close-up
  4. Where to ask more · still end card

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  Or tell your agent use the answer the top question recipe.

• Your local favourite

  For a neighbourhood shop, cafe, salon or service

  • 20 seconds
  • 5 shots
  • Headline at the top captions
  • Warm music

  Hook: Name the neighbourhood feeling, not a claim.

  1. The street outside · establishing wide
  2. Walking in the door · walk-in, handheld
  3. What they are known for · close-up
  4. A warm moment at the counter · medium
  5. The name and how to find it · still end card

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  Or tell your agent use the your local favourite recipe.

Videos only say what your page or your words say. Your agent is drawn, never a real person's face. Every ad lands in your drafts; nothing is posted.